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Twitter Chatter, Twitter Lists

Sift Through the Chatter with Twitter Lists

When used effectively, social media can be an easy, cost-effective way to boost your brand’s online presence. With more than 300 million active users sharing their thoughts in 140-character “tweets” every month, Twitter can be one of the most fast-paced, intimidating platforms for a social media marketer to tackle.

Creating curated groups of accounts with Twitter lists will allow you to follow industry news and developments, keep an eye on your competitors and maintain relationships with your customers through customized streams.

Our Tips for Effectively Using Twitter Lists

Start by sorting similar accounts into groups

Industry influencers and media can be placed in public Twitter lists that are available for any user to view. Additional public lists of your loyal customers and employee advocates provide a glimpse into the culture of your brand. Monitor members of these lists to make sure that they are not behaving in a way that negatively reflects on your brand.

Your competitors and prospective customers should be placed into private lists that only you can view. They will not be notified that they have been added to the list, allowing you to privately monitor their behaviors.

Build relationships with your social community

On Twitter, following, liking, and retweeting are the most common ways to build and maintain relationships. With Twitter lists, users can subscribe to each other’s custom lists, further strengthening those bonds and introducing each other to new, potential connections.

As your lists gain more subscribers, users are more likely to return to you for guidance on those topics.

Provide social proof with Likes

In addition to your custom Twitter lists, users can view a list of tweets you have liked from your profile page. Be diligent with liking and retweeting positive shoutouts and related media articles in order to provide “social proof” of your industry-related knowledge and influence.

Need help managing social media for your business? Contact the experts at MTN Advertising today!

Read more: Follow MTN Advertising on Twitter and view the selection of lists that we are subscribed to.

Drive Traffic to Website or Blog

5 Ways to Drive Traffic to Your Website or Blog

Looking to increase the traffic to your website or blog? Integrate these strategies into your digital marketing plan and watch the visits roll in. Make sure to review your analytics data regularly to see what works for you and make modifications as necessary.

  1. User Experience

Visitors are more likely to leave a site (and even abandon an inquiry or purchase) if a site doesn’t load quickly or otherwise meet their expectations. Try a website speed test, like this one from Google, to find out more about your site’s performance. While we all know that the world has gone mobile – that doesn’t mean we should ignore our desktop sites! Many users may start a process on their smartphone that they finish later on their desktop computer, so ensure that your user experience is improved and streamlined across all platforms.

  1. Search Engine Optimization (SEO)

Now that your site is fast and mobile-friendly, help visitors find it efficiently through both desktop and mobile searches. Ideally, your website will show up on the first page of the search results – if not, potential search traffic might go elsewhere. Do your research on relevant keywords and work with your Webmaster to incorporate other SEO best practices into all of your content and throughout your site. Find a more in-depth post on SEO here.

  1. Pay-Per-Click

Another way to bring visitors to your site is to utilize display and text ads throughout a network of websites and mobile apps related to your product or service, like with Google AdWords. With pay-per-click ads, you only pay when someone clicks on your ad, and your ad only pops up during relevant searches or browsing activity. This is an easy way to target your audience, but requires maintenance in order to remain effective. (MTN has two AdWords Certified team members on staff available to create and monitor your campaigns.)

  1. Keep It Interesting

Now that you’ve got new users visiting your site, keep them coming back for more by regularly offering interesting content. Mix it up by adding photos, videos and other graphic elements, and let your site become a resource for news and information related to your product or service. Become a reputable source by building relationships with industry thought leaders – attend local conventions, host a webinar or conference and post curated content from their sites on your blog or social media accounts.

  1. Build A Community

Does your brand have a presence on social media, like Facebook, Twitter, Pinterest and LinkedIn? If not, you’re missing out on a valuable opportunity to build a sense of community with your customers and related businesses. Staying active on social media allows you a quick and easy way to maintain a conversation with users by sharing new content and responding to their comments and questions.

Need help driving traffic to your website? Contact the experts at MTN Advertising today!

Read more: View related posts on email marketing and Pinterest, and how they can help you build your community and inspire repeat visits!

Using Pinterest For Your Business

Using Pinterest For Your Business

With over 100 million active users, Pinterest is one of the fastest growing social media platforms today. Pinterest allows users to build virtual bulletin boards by “pinning” ideas and inspiration through Pinterest search or directly from a website. This simple to use “virtual idea board” is favored mostly by women as a go-to source for ideas on new recipes, DIY projects, clothing, and more. In fact 70% of Pinterest users are female from the ages of 25 to 34 with a four-year degree. Nearly a third of these users have an annual income of $100,000 or more. If this sounds like the right target market for your business, it’s imperative that your company has a presence on Pinterest. Here are a few tips on getting your business started with a Pinterest account.

Prepare Your Website

Before you begin to set up a Pinterest account, you must prepare your website. Since Pinterest is all about pinning images you want to make sure the images on your website are taller than they are wide and at least 600 pixels and that your images should be able to pin directly from your website. This means having a Pinterest button installed directly to your page. Pinterest is also highly used from a mobile device, so keep in mind your website should be developed to be mobile friendly.

Upload Pins

Once you create a Pinterest account and start uploading your pins, make sure your descriptions for each pin are detailed and use simple graphics. It is always a good rule of thumb to include longer descriptions and create images that are at least 600 x 1200 (or more) pixels in size. Also, keep in mind Pinterest is used as an learning and purchasing tool for pinners. Choose informative content for your boards to get the most re-pins and extend your reach in your audience.

Fit Into The Trends

The top categories most searched on Pinterest are food and clothing. If you can, try to fit your business into one of these categories. For example, if you are a company that sells cookware you can fit yourself in the food category by pinning recipes and suggest which cookware to use when making that recipe.

Market Your Pins

Once you have created your Pinterest account and pins, you can turn your boards into an email campaign in efforts to gaining more followers. Be sure to add a “pin it” button to the images in the email.

Videos

Incorporate HD videos into your campaign. Using HD videos are an integral part of search engine optimization (SEO) strategies.

Happy pinning!

Need help with your social media marketing? Contact MTN Advertising today!

Email Marketing Is Not Dead

Email Marketing Is Not Dead

Long live email marketing! Ok, so we may be a little dramatic but regardless what others may say, we believe email marketing is in fact not dead and is essential when developing a digital marketing plan.

Email marketing is still the number one tool in generating the most ROI in a marketing campaign and is a great source for putting your message in front of a lot of people. How many people exactly? Well, how about 4.35 billion! And the reach keeps growing. Email accounts are predicted to reach 5.59 billion by 2019.

We agree, most of us hate getting junk mail. We may even have created an email account or two just for receiving subscriptions and newsletters but that doesn’t mean that most inboxes are just a black hole where once you click send its lost in cyberspace collecting dust in someone’s inbox. People actually like getting emails. Ninety-five percent of people who sign up for a newsletter from a trusting brand consider the information useful. So, you want to be sure to use short catchy headlines to immediately grab attention and avoid the click of “move to junk” button. Keep these rules of thumb in mind when developing your next email marketing campaign.

  1. Build awareness
    • Send an initial email to let your customer know about your product or service.
  2. Stimulate a desire
    • Tell them where or how to get it
  3. Transform prospects to customers
    • Offer a discount or promotion
  4. Sell them related products/services
    • Build interest in other products or services that your business can provide that is relatable.

Use social sharing buttons. Statistics show that adding social sharing buttons to your email can increase email click through rates by one hundred and fifty-eight percent. By simply adding these buttons automatically increases trust.

Social Media is also a great way to drive people back to your email list. Use a Facebook business page to install a sign-up form app to Facebook or create fun posts with a request to subscribe – images help! Instagram and Pinterest can also be used to promote a sign-up form.

Need help with managing your email marketing? Contact MTN Advertising today!

Using social media for your business

Why You Should Be Using Social Media For Your Business

Ok, so you may already have a stellar website and be actively advertising through traditional media outlets such as radio and print – but did you know that consumers are spending more time online researching about a business especially on social media? Many are now relying on social media as a trustworthy source for more information, ratings and reviews on a specific brand or company.

In order to grow your business, it’s important to become active on the social media platform that best fits your company – whether it’s Facebook, Twitter, Instagram or Pinterest, to name a few. Using the right social media platform for your company can not only help build brand awareness and brand loyalty but also used as an outlet to reach your customers on a more personal level in real-time. The following are six key reasons why you should be using social media for your business and how social media can influence your the success of your business.

  1. Provide Better Customer Service

Through the use of social media, your business now has an opportunity to respond faster to comments, feedback and questions. Your social media accounts should be monitored daily and all questions, comments and concerns should be answered within 24 hours from when initially posted.

  1. Helps Increase Trust In Your Business or Brand

 Top social media platforms such as Facebook, Twitter and LinkedIn are all becoming their own search engines in their own way. Consumers are now going directly to a social media channel to research more about a company, product or service. You can build trust in your business by providing quick and responsive communication, ensuring accountability, keep post fun and engaging as well as focusing letting your consumers know your business or brand care more about other than itself.

  1. Obtain Real Customer Insights and Learn About Your Audience

 By using free brand-monitoring tools like Google Alerts, SocialMention, TweetDeck and Technorati, you can socially monitor when your company is being talked about and what others are saying about your brand. This way you can acknowledge and address any comments or concerns your customers may be sharing.

  1. Great Source For Promoting Your Content

 Social media is used by more than 65% of the population with a makeup of 90% of young adults (18-29), 77% of adults (30-49) and 35% of elderly (65 and older). You want to ensure you are reaching your target audience through the correct social media platform depending on your target market.

  1. Engage With Your Customers

 Interact with your customers. Pose questions, contests, etc., to keep your customers engaged. Engaging with your customers will in return help build trust between your company and the consumer.

  1. Drives Website Traffic

Social media serves as an outlet to drive traffic to your website. The more people that are talking about your business, the better rankings in organic search your site will have.

Need help managing social media for your business? Contact MTN Advertising today!

Blogging

4 Reasons Why Blogging Can Improve Your Business

4 Reasons Why Blogging Can Improve Your Business

So, you think you’re not a writer and may be dredging the idea of writing a blog for your company website but did you know that blogging is actually an important factor in improving your business? With writing a simple blog post and sharing it on social media platforms on a regular basis, you can actually grow your business with no additional cost. You don’t necessarily need a degree in journalism to write a blog, as long as you are relatable and are yourself, your content will draw in your reader and your voice will keep them there. Still debating about blogging for your business? You may be missing out on four main reasons blogging can improve your business.

  1. Build Trust With Potential Customers

There is no better way to help build trust with your potential customers than positioning yourself as an expert in your field by writing a blog. When prospects are ready to buy or need a service, you will be at the front of their minds.

  1. Increases Traffic to Your Website

Blogs are continuously updated content on your website in which start to become indexed in search engines. In return, this results to improving organic search and website traffic.

  1. Expand Your Social Media Presence

When you share your blog posts on social media platforms, others will start sharing your post in which can be a snowball. More people will read your blog, follow you on that social media platform and visit your website.

  1. Generate Inbound Links

Your blog is now a resource for other bloggers and media. You will start to accumulate inbound links as others use your blog as a reference in their own articles. Again, another great way to drive traffic back to your website and pinpoints your business as a trustworthy source.

Remember, blogs are a great way to show the personal side of your business by touching on issues, concerns and interest to your potential customers while also positioning your company as an expert in the industry. Blogs are very valuable in giving your business a voice and personality and should be written on a regular basis. The more frequent you blog and post, the more traffic your website will gain.

Need help with writing a blog for your business? Contact MTN Advertising today!

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SEO: What Is It and Where Is It Heading?

SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in a search engine’s unpaid results. In prior years, SEO consisted of simply dropping keywords into a specific areas of a site, add in some links, and rank almost instantly. Since July of 2015, Google has made changes to their algorithms in which crawlers now have to “understand” your content. You might be asking yourself what exactly is an algorithm and how does it “understand” my content? Google’s algorithm is basically a computer process and formula that takes your search questions and turns them into answers. As of today, Google’s algorithms use unique “clues” that make it possible to show results to what you were really looking for.

Overall, the future of SEO means you will get more out of your conversions. With the start of a new year, predictions for 2016 have already started to prove themselves true. Optimizing your website doesn’t just end there, below are the top contributors that influence SEO results and should be implemented into your marketing mix.

1.  Mobile friendly

Just look around, it’s very uncommon to find a single person with out a mobile device nowadays. As of 2015, mobile search has reached the tipping point at which a majority of paid clicks and organic traffic comes from smartphones and tablets rather than desktops and laptops.

2.  Video Content

Video Content will surpass written content in terms of reach, engagement, effectiveness, and overall ROI. It’s video apps such as Vine, Periscope and Snapchat that play a role setting users’ expectations toward more visual content. In fact, Google is now taking it one step further by possible introducing video ads in search results.

3.  Digital Assistants

As we move forward into a digital age, we are turning to digital assistants when it comes to fast search results. Siri, Cortana and Google Now have changed the way we think about search. There is a great difference between spoken language searches and typed queries, which results to a new long-tailed keyword queries. The trend of a more of a spoken dialogue search could in fact benefit pages that contain conversational content.

4.  Aggregated Content

With platforms such as Twitter experimenting with live feed, others are starting to aggregate posts, images, and videos from live events as well. This means news stories can now be unfolded into a single channel to view. In 2016, we will start to see any news article that isn’t automatically sourced will begin to diminish. Opinion-editorial and tutorial content will rise in search visibility.

5.  Social Content

In 2016, more platforms will become more heavily indexed. With this said social posts will become more valuable with blurred separation between “web” and “social media”. For SEO purposes, it’s important to list any keywords within your first 100 characters of your about section and to encourage visitors to click through your website.

To learn more on what SEO can do for your website, contact MTN Advertising today!