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4 Reasons Why Blogging Can Improve Your Business

4 Reasons Why Blogging Can Improve Your Business

So, you think you’re not a writer and may be dredging the idea of writing a blog for your company website but did you know that blogging is actually an important factor in improving your business? With writing a simple blog post and sharing it on social media platforms on a regular basis, you can actually grow your business with no additional cost. You don’t necessarily need a degree in journalism to write a blog, as long as you are relatable and are yourself, your content will draw in your reader and your voice will keep them there. Still debating about blogging for your business? You may be missing out on four main reasons blogging can improve your business.

  1. Build Trust With Potential Customers

There is no better way to help build trust with your potential customers than positioning yourself as an expert in your field by writing a blog. When prospects are ready to buy or need a service, you will be at the front of their minds.

  1. Increases Traffic to Your Website

Blogs are continuously updated content on your website in which start to become indexed in search engines. In return, this results to improving organic search and website traffic.

  1. Expand Your Social Media Presence

When you share your blog posts on social media platforms, others will start sharing your post in which can be a snowball. More people will read your blog, follow you on that social media platform and visit your website.

  1. Generate Inbound Links

Your blog is now a resource for other bloggers and media. You will start to accumulate inbound links as others use your blog as a reference in their own articles. Again, another great way to drive traffic back to your website and pinpoints your business as a trustworthy source.

Remember, blogs are a great way to show the personal side of your business by touching on issues, concerns and interest to your potential customers while also positioning your company as an expert in the industry. Blogs are very valuable in giving your business a voice and personality and should be written on a regular basis. The more frequent you blog and post, the more traffic your website will gain.

Need help with writing a blog for your business? Contact MTN Advertising today!