Looking to increase the traffic to your website or blog? Integrate these strategies into your digital marketing plan and watch the visits roll in. Make sure to review your analytics data regularly to see what works for you and make modifications as necessary.
- User Experience
Visitors are more likely to leave a site (and even abandon an inquiry or purchase) if a site doesn’t load quickly or otherwise meet their expectations. Try a website speed test, like this one from Google, to find out more about your site’s performance. While we all know that the world has gone mobile – that doesn’t mean we should ignore our desktop sites! Many users may start a process on their smartphone that they finish later on their desktop computer, so ensure that your user experience is improved and streamlined across all platforms.
- Search Engine Optimization (SEO)
Now that your site is fast and mobile-friendly, help visitors find it efficiently through both desktop and mobile searches. Ideally, your website will show up on the first page of the search results – if not, potential search traffic might go elsewhere. Do your research on relevant keywords and work with your Webmaster to incorporate other SEO best practices into all of your content and throughout your site. Find a more in-depth post on SEO here.
Another way to bring visitors to your site is to utilize display and text ads throughout a network of websites and mobile apps related to your product or service, like with Google AdWords. With pay-per-click ads, you only pay when someone clicks on your ad, and your ad only pops up during relevant searches or browsing activity. This is an easy way to target your audience, but requires maintenance in order to remain effective. (MTN has two AdWords Certified team members on staff available to create and monitor your campaigns.)
- Keep It Interesting
Now that you’ve got new users visiting your site, keep them coming back for more by regularly offering interesting content. Mix it up by adding photos, videos and other graphic elements, and let your site become a resource for news and information related to your product or service. Become a reputable source by building relationships with industry thought leaders – attend local conventions, host a webinar or conference and post curated content from their sites on your blog or social media accounts.
- Build A Community
Does your brand have a presence on social media, like Facebook, Twitter, Pinterest and LinkedIn? If not, you’re missing out on a valuable opportunity to build a sense of community with your customers and related businesses. Staying active on social media allows you a quick and easy way to maintain a conversation with users by sharing new content and responding to their comments and questions.
Need help driving traffic to your website? Contact the experts at MTN Advertising today!