When used effectively, social media can be an easy, cost-effective way to boost your brand’s online presence. With more than 300 million active users sharing their thoughts in 140-character “tweets” every month, Twitter can be one of the most fast-paced, intimidating platforms for a social media marketer to tackle.
Creating curated groups of accounts with Twitter lists will allow you to follow industry news and developments, keep an eye on your competitors and maintain relationships with your customers through customized streams.
Our Tips for Effectively Using Twitter Lists
Start by sorting similar accounts into groups
Industry influencers and media can be placed in public Twitter lists that are available for any user to view. Additional public lists of your loyal customers and employee advocates provide a glimpse into the culture of your brand. Monitor members of these lists to make sure that they are not behaving in a way that negatively reflects on your brand.
Your competitors and prospective customers should be placed into private lists that only you can view. They will not be notified that they have been added to the list, allowing you to privately monitor their behaviors.
Build relationships with your social community
On Twitter, following, liking, and retweeting are the most common ways to build and maintain relationships. With Twitter lists, users can subscribe to each other’s custom lists, further strengthening those bonds and introducing each other to new, potential connections.
As your lists gain more subscribers, users are more likely to return to you for guidance on those topics.
Provide social proof with Likes
In addition to your custom Twitter lists, users can view a list of tweets you have liked from your profile page. Be diligent with liking and retweeting positive shoutouts and related media articles in order to provide “social proof” of your industry-related knowledge and influence.
Need help managing social media for your business? Contact the experts at MTN Advertising today!
Read more: Follow MTN Advertising on Twitter and view the selection of lists that we are subscribed to.