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MTN, Inc. developed an integrated B2B advertising campaign aimed directly at HR and recruitment professionals for The American Institute of Aeronautics and Astronautics (AIAA), with the primary objective of driving job advertising placements on AIAA’s career and media channels. The campaign targeted employers in aerospace, aeronautics, aviation, defense, research and development, and academia, industries where attracting highly specialized talent is both critical and competitive.

The campaign was executed across multiple advertising mediums and deployed in more than one market, delivering a consistent, unified message across all executions. Each placement reinforced the benefits of advertising job openings with AIAA and demonstrated how its trusted platforms connect employers with a highly qualified, industry-specific audience.

Messaging highlighted AIAA’s ability to reach talent at every stage of the career lifecycle, from students and early-career professionals to experienced engineers, researchers, and industry leaders. The campaign clearly differentiated AIAA’s targeted recruitment solutions from mass, untargeted platforms, positioning AIAA advertising as a more efficient, credible, and relevant option for HR decision-makers.

By speaking directly to recruitment professionals and emphasizing the value of targeted job advertising, the integrated campaign strengthened awareness of AIAA’s advertising solutions and drove engagement across multiple markets.

The campaign was recognized with a Silver ADDY® award at the 2026 American Advertising Awards Space Coast.

aerospaceamerica.aiaa.org/righthire