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SEO: What Is It and Where Is It Heading?

SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in a search engine’s unpaid results. In prior years, SEO consisted of simply dropping keywords into a specific areas of a site, add in some links, and rank almost instantly. Since July of 2015, Google has made changes to their algorithms in which crawlers now have to “understand” your content. You might be asking yourself what exactly is an algorithm and how does it “understand” my content? Google’s algorithm is basically a computer process and formula that takes your search questions and turns them into answers. As of today, Google’s algorithms use unique “clues” that make it possible to show results to what you were really looking for.

Overall, the future of SEO means you will get more out of your conversions. With the start of a new year, predictions for 2016 have already started to prove themselves true. Optimizing your website doesn’t just end there, below are the top contributors that influence SEO results and should be implemented into your marketing mix.

1.  Mobile friendly

Just look around, it’s very uncommon to find a single person with out a mobile device nowadays. As of 2015, mobile search has reached the tipping point at which a majority of paid clicks and organic traffic comes from smartphones and tablets rather than desktops and laptops.

2.  Video Content

Video Content will surpass written content in terms of reach, engagement, effectiveness, and overall ROI. It’s video apps such as Vine, Periscope and Snapchat that play a role setting users’ expectations toward more visual content. In fact, Google is now taking it one step further by possible introducing video ads in search results.

3.  Digital Assistants

As we move forward into a digital age, we are turning to digital assistants when it comes to fast search results. Siri, Cortana and Google Now have changed the way we think about search. There is a great difference between spoken language searches and typed queries, which results to a new long-tailed keyword queries. The trend of a more of a spoken dialogue search could in fact benefit pages that contain conversational content.

4.  Aggregated Content

With platforms such as Twitter experimenting with live feed, others are starting to aggregate posts, images, and videos from live events as well. This means news stories can now be unfolded into a single channel to view. In 2016, we will start to see any news article that isn’t automatically sourced will begin to diminish. Opinion-editorial and tutorial content will rise in search visibility.

5.  Social Content

In 2016, more platforms will become more heavily indexed. With this said social posts will become more valuable with blurred separation between “web” and “social media”. For SEO purposes, it’s important to list any keywords within your first 100 characters of your about section and to encourage visitors to click through your website.

To learn more on what SEO can do for your website, contact MTN Advertising today!