Ok, so you may already have a stellar website and be actively advertising through traditional media outlets such as radio and print – but did you know that consumers are spending more time online researching about a business especially on social media? Many are now relying on social media as a trustworthy source for more information, ratings and reviews on a specific brand or company.
In order to grow your business, it’s important to become active on the social media platform that best fits your company – whether it’s Facebook, Twitter, Instagram or Pinterest, to name a few. Using the right social media platform for your company can not only help build brand awareness and brand loyalty but also used as an outlet to reach your customers on a more personal level in real-time. The following are six key reasons why you should be using social media for your business and how social media can influence your the success of your business.
- Provide Better Customer Service
Through the use of social media, your business now has an opportunity to respond faster to comments, feedback and questions. Your social media accounts should be monitored daily and all questions, comments and concerns should be answered within 24 hours from when initially posted.
- Helps Increase Trust In Your Business or Brand
Top social media platforms such as Facebook, Twitter and LinkedIn are all becoming their own search engines in their own way. Consumers are now going directly to a social media channel to research more about a company, product or service. You can build trust in your business by providing quick and responsive communication, ensuring accountability, keep post fun and engaging as well as focusing letting your consumers know your business or brand care more about other than itself.
- Obtain Real Customer Insights and Learn About Your Audience
By using free brand-monitoring tools like Google Alerts, SocialMention, TweetDeck and Technorati, you can socially monitor when your company is being talked about and what others are saying about your brand. This way you can acknowledge and address any comments or concerns your customers may be sharing.
- Great Source For Promoting Your Content
Social media is used by more than 65% of the population with a makeup of 90% of young adults (18-29), 77% of adults (30-49) and 35% of elderly (65 and older). You want to ensure you are reaching your target audience through the correct social media platform depending on your target market.
- Engage With Your Customers
Interact with your customers. Pose questions, contests, etc., to keep your customers engaged. Engaging with your customers will in return help build trust between your company and the consumer.
- Drives Website Traffic
Social media serves as an outlet to drive traffic to your website. The more people that are talking about your business, the better rankings in organic search your site will have.
Need help managing social media for your business? Contact MTN Advertising today!