Boston, MA: MTN Advertising, a Satellite Beach based ad agency, recently edged out a list of big city agencies to receive “marketing rights” for the 4th annual R & D conference held by the International Space Station. The ISS R&D Conference 2015 took place July 7-9 at the Boston Marriott Copley Hotel.
The increasingly high-profile event showcased the latest innovations, breakthroughs and discoveries onboard the ISS and aimed to “bring together the leading minds in scientific research from the commercial and academic communities”. The conference drew more than 700 attendees, and featured Elon Musk, CEO of SpaceX, as its star speaker.
In collaboration with NASA (National Aeronautics and Space Administration), AAS (American Astronautical Society) and CASIS (Center for the Advancement of Science in Space), MTN was tasked with redefining the look of this year’s conference. The agency created the theme, “Gain A New Perspective”, which played on the new experience attendees can expect, as well as the vantage point provided by space-based research itself.
In addition to concept development and logo design, MTN developed a start-to-finish range of deliverables ranging from save-the-date invites to conference signage. A complete list of materials provided by the agency is listed below.
- Conference microsite (org)
- Conference app
- Web banners and ads to promote conference
- Social media graphics
- Save-the-date invites
- Attendee kit folder
- 28-page program book
- Badge and lanyard
- Conference handouts
- STEM days trifold
- ISS Expert buttons
- Column and wall wraps
- Registration leaderboard
- Directional posters
- Graphics for:
- ISS 3D booth
- Power station
- Gobo light of ISS
- PowerPoint templates for speakers
- Livestream graphics
“We were extremely pleased to see attendees interacting with the social channels and referencing the signage and collateral we designed,” said Jamie Guth, Art Director at MTN. “The response was pretty unreal, actually, and we’re already counting down the days until next year.”
Also in attendance was MTN Creative Director, Chris Fynan, and MTN Operations/Media Director, Pam Kaercher. To view collateral developed for the ISS conference, visit mtninc.com/portfolio. Or learn more about the conference at issconference.org.
MTN Advertising, Satellite Beach, has been providing all formats of marketing services to large and small businesses, nationally and locally, for over 27 years. After marketing analysis and consultation, the agency offers services in Graphic Design, Web Site Development, Social Media, Video Production, Copywriting, Media Placement and follow through. Visit mtninc.com for more information or contact: Jenna Bernardo, Copywriter/PR Director, MTN, phone (321) 779-1010, firstname.lastname@example.org.