To celebrate Black History Month 2023, Chesapeake Utilities Corporation launched an awareness campaign spotlighting inspiring Black pioneers and employees, while promoting education through scholarship opportunities. This campaign ran throughout February, and targeted both Chesapeake employees and the general public within the communities they serve.
Diversity, equity and inclusion (DEI) is a priority for Chesapeake Utilities, as part of its company culture of innovation and creativity.
As Chesapeake Utilities Corporation’s agency of record, MTN, Inc. helped to build the campaign strategy by isolating a variety of marketing tactics focused on their target audience behaviors. Collaborating with Chesapeake on researching black pioneers who excelled in energy and technology fields, along with gathering testimonials from exemplary black employees, MTN, Inc. crafted content and created consistent design templates that could be easily carried through to all campaign components. MTN, Inc. managed the project from strategy development, content, design, web development, media buying, and digital marketing implementation, to analytics monitoring and final performance reporting following the 28-day run time.