Franchise Name. Based on our research, MTN presented a variety of names for the company’s consideration. Each name carried meaning, set the company apart and had the potential to evoke a powerful emotional response from Board Certified Behavioral Analysts, who might someday become franchise owners. The names also took into consideration the client-family-analyst ecosystem that would be integral to each business’ success. The team collectively chose the “Prodigy Autism Center” or “Prodigy” for short, inspired by the idea that each of the young individuals who are seen at the facility have exceptional qualities or abilities — and that the company itself is a thought leader in ABA therapy.
Identity Development. Once the name was finalized, we integrated it into six visual brand identity concepts. The Prodigy team narrowed it down to their favorites, which ultimately went through a series of tweaks. The final brand identity leveraged the concept of celebrating uniqueness through a powerful visual: A fingerprint. It’s what identifies each of us, makes us human and it’s also one of our sensory receptors. The concept reflects that touch translates to neural circuitry and stimulation. The fingerprint also serves as a maze, where therapy is applied and processed, the child is reached and positive behaviors prevail. The pattern is both organic and technical — and it helps to deliver the concept that the Prodigy Autism Center is the leader in new ABA techniques. The color palette used spans a visual spectrum from cool and calm to vibrant and stimulating.
Brand Guidelines + Asset Development. To communicate its purpose to the world, we helped Prodigy craft its company philosophy (mission, vision and values). We then mapped out the visuals used to represent that philosophy in a brand guide, including its logo, color palette and typography. Brand guidelines help to protect a company’s brand identity and ensure consistent implementation inside and outside of its four walls. MTN also built supporting marketing materials including iconography, photography and branded materials (internal/external communication, environmental/signage graphics).