Out-of-this-orbit rebranding and event marketing.

Lagoon Loyal Community Engagement Initiative

The Challenge

The International Space Station R&D Conference is an annual event hosted by the Center for the Advancement of Science in Space, NASA and the American Astronautical Society. MTN, Inc.’s objective was to rebrand the conference to position it as the premier collaboration event for leading minds in scientific, commercial and academic communities, while showcasing the latest innovations, breakthroughs and discoveries onboard the ISS National Lab.

Our Approach

To better understand the opportunities of the event space and provide an exemplary attendee experience, MTN visited the site, determined signage install parameters, created cost structure budgets, worked with each vendor to outline specifications and deadlines, and coordinated shipping, receiving and setup.

After researching the unique capabilities and features of the ISS National Lab, MTN landed on the theme, “Gain A New Perspective,” which played on the new experience attendees could expect at the event, as well as the vantage point of Earth from the ISS. The identity was inspired by the cupola observatory module, which provides spectacular views of Earth and celestial objects.

The theme and identity we’re carried out in every aspect of the conference, from the “save the date” to the registration and onsite wayfinding.

The Deliverables

MTN put together a comprehensive event marketing plan to promote the event, create an unforgettable attendee experience and continue the conversation afterward.

Prior to the Event

  • Website
  • Custom, Die-Cut Save-the-Date Invite
  • Social Graphics
  • Email Marketing

At the Event

  • Attendee Welcome Kit (badge, lanyard, program book, 3D swivel pin, collateral)
  • App
  • Directional Signage
  • Branded environmental graphics (wall and column wraps, hanging banners, floor decals)
  • Booth Graphics (table drapes, podium graphics, light tower graphics, power station graphics)
  • Intro Video
  • Social Media Graphics
  • Multimedia Graphics (presentations and livestream)

After the Event

  • Email Marketing
  • Web Resources (including downloadable speaker/presentation decks)
  • Social Media Graphics

The Results

Reviews from attendees and feedback from the client were out of this world.

700 Attendees (including guests from academia, industry, press and international partners), which is more than double the attendance of the previous year.

4,500 Livestream Viewers

3.2 Billion Total Media Impressions

80.4 Million Social Media Impressions