EcoSolutions Asia Identity
The EcoSolutions Asia logo uses a unique icon identifier representing a circular economy of re-use and minimization as it relates to global sustainability. The perpetual motion within an infinity shape also signifies the company’s way of forward thinking and innovative problem solving. The color palette factors a consistent translation across global cultures. With company philosophy in mind, green equate to environment, sustainability and progress, while gray suggests intelligence, wisdom and reliability. The logo uses the Montserrat typeface for its legible sans serif characters, equidistant kerning, large family of type styles, and array of glyphs for translation purposes.
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