Historic Downtown Melbourne
Melbourne Main Street is a 501(c)3 non-profit organization committed to positioning Historic Downtown Melbourne as the center of the community and the preferred destination for authentic economic activity. Their mission is to revitalize and enhance the economic growth of Historic Downtown Melbourne by strengthening and showcasing the community’s positive unique characteristics. The identity was crafted with bold block letters symbolizing timeless revitalization and economic growth, while the simplistic sail, crane and wave carved within the negative space preserves the unique characteristics of the Historic Downtown Melbourne waterfront location. The syllable-based acronym was developed for simplifying communication in digital conversations.