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The Florida Natural Gas Association (FNGA) IQ Campaign was a statewide educational initiative designed to raise awareness of the essential role natural gas plays in the everyday lives of Florida residents. The campaign focused on informing audiences through factual, data-driven storytelling that highlighted how natural gas supports homes, businesses, and innovation across the state.

Creative messaging showcased familiar day-to-day uses of natural gas—such as cooking, heating, and energy reliability—while also highlighting advanced and unexpected applications, including industrial manufacturing and emerging technologies like rocket propulsion. By connecting everyday convenience with large-scale innovation, the campaign reinforced natural gas as a critical resource for Florida’s economy and future growth.

The campaign leveraged a mix of digital video and display advertising to reach audiences statewide. These assets drove traffic to a centralized landing page that housed educational content, supporting data points, and direct links to help users identify their local natural gas utility. The landing page served as both an information hub and a practical resource for residents seeking to better understand how natural gas impacts their daily lives.

The primary goal of the IQ Campaign was to deliver a cohesive, statewide message emphasizing the positive impact of natural gas on Florida residents, businesses, and communities—reinforcing its importance as a reliable, innovative, and beneficial energy source throughout the state.

The campaign was recognized with a Gold ADDY® award at the 2026 American Advertising Awards Space Coast.

FloridaGas.org/IQ